Linked: Want to Attract More Readers? Try Listening to Them

via NYTimes:

The paper has already made some meaningful steps in this direction. But adapting to changing reader tastes may not be easy for The Times, a name synonymous with trust and quality, but also with stuffiness and a rather muzzled sense of humor. After all, it still clings to the use of courtesy titles before people’s last names, an anachronism that may not track with the tastes of modern readers.

In May, Dean Baquet, the executive editor, told the staff that the way The Times tells stories would be changing. “Fewer stories will be done just ‘for the record,’ ” he said. “In fact, fewer traditional news stories will be done over all. Stories will relax in tone.”

Scary times we’re in. I’d personally sacrifice the Times for the greater good, a fallen soldier (just like Al Jazeera America) that goes down swinging and fighting the true fight instead of conforming to changing times. If the Times is too smart, too newsie and not viral enough, good. That’s why it’s great.

Linked: “Who is this man who seems to die in every terrorist attack?”

via France24:

If you’ve clicked on any articles about the victims of recent terror attacks, you might have seen this man’s photo. Following the deadly terrorist attack at Atatürk airport in Istanbul, Turkey, social media users shared his photo, claiming this man was among the 42 people killed. His photo was also shared online after the EgyptAir crash last month and, once again, he was believed to be a victim.

This is a horrible situation for the person pictured but it shows just how awful the “drop out of J-school” mindset has impacted our level of reporting. Journalists see a tweet with a photo of someone killed during a terrorist attack and without fact checking, they run the story, photo & all. Go to any popular YouTube video and you’ll see a comment from a millennial J-school dropout getting paid in page-views / Facebook shares asking,”I’m with XXXXX mind if we use your video on our site?” These leaches have no filter or journalistic standards. They just re-share content on and on without fact-checking.

Linked: “Snapchat’s Teen Fans Wince as App Catches On With Their Folks”

via WSJ:

“It’s kind of shocking,” said Mr. Zeikos, an 18-year-old university student in Manchester, England. “Most people who use Snapchat are in my generation, so it’s bizarre to see someone older use Snapchat.”

Part of the article mentioned that advertisers like to market to teens instead of adults. I’m not in advertising but I really don’t know why this is. if I saw something cool when I was 17, I asked my parents for money. When I see something cool at 29, I buy it with my own money w/o having to ask permission. Wouldn’t they want me buying their product?

In addition, Snapchat wouldn’t have this ‘old people’ problem if they instead took money from users and not advertisers. All of the free-loader teens would go away and Snapchat might actually become a great place. Adults can afford $5 a year for social networking, teens can / will not spend that kind of money.